EP103: Differentiate & Optimise Your Margins through Outcome-Aligned Pricing.
This week, I explore the revolutionary outcome-aligned pricing model , revealing how this dynamic strategy can heighten your business to new levels of success.
In this week's solo ScaleHQ podcast episode, I dive into the game-changing strategy of outcome-aligned pricing and how it can spark significant growth and differentiation for businesses.
I share why this model is critical for any founder looking to navigate their next growth phase while exploring the advantages of using the model, such as:Â
âś“ Enhancing differentiation,
âś“Â Accelerating customer acquisition,
âś“Â Improving margins, fostering loyalty, and
âś“Â Generating referrals.
To help you explore this model for your own business, I also provide essential questions to consider and a success checklist to ensure your outcome-aligned pricing strategy is sustainable while effectively manages risk.
In this episode, I cover:
- How outcome-aligned pricing is a powerful tool in a founder's toolkit to enable growth and differentiation.
- Real-world examples from various industries (e.g., education with Lambda School, real estate with Place Real Estate in Brisbane, government tender processes, and digital marketing) to illustrate the application and success of outcome-aligned pricing.
- How you can develop an outcome-aligned pricing model for your business to ensure sustainability and managed risk.
- The importance of shared risk, where businesses take on more risk for greater rewards, enhancing trust and loyalty with clients.
- How the innovative pricing approach can differentiate your business from your competitors while also aligning your business's success with your customer’s success, fostering a partnership rather than a transactional relationship.
This episode isn't just about rethinking pricing; it's about deepening connections with customers by becoming true partners in their success, creating meaningful relationships built on shared risks and rewards.
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About Sean Steele
Sean has led several education businesses through various growth stages including 0-3m, 1-6m, 3-50m and 80m-120m. He's evaluated over 200 M&A deals and integrated or started 7 brands within larger structures since 2012. Sean's experience in building the foundations of organisations to enable scale uniquely positions him to host the ScaleUps podcast.
