112 —Innovation Meets Strategy: How Drew Horsell Used an Advisory Board to 3x Revenue in 3 Years.
This week, we speak with Drew Horsell, the mastermind behind Horsell’s explosive success.
Discover how Drew leveraged an advisory board to triple his company’s size while innovating and navigating the challenges of scaling a service-based business.
In this ScaleHQ podcast episode, we sit down with Drew Horsell, the dynamic Founder and managing director of Horsell, a veteran-owned professional services firm that has achieved remarkable growth in just a few short years. For Founders looking to scale their businesses beyond seven figures, this episode is packed with insights, strategies, and hard-won lessons.
Drew shares his journey from military life to entrepreneurship, revealing how he overcame the challenges of scaling a business in a highly competitive industry. Whether you're a service or product-based business owner, this conversation is full of actionable advice that can unlock your company's potential.
Key Discussion Points:
- The Power of an Advisory Board in Scaling Growth:
Drew shared how he leveraged an advisory board to triple or even quadruple his business growth.
He explains the strategic role the board played, not just in decision-making but in challenging his ideas, refining strategies, and providing the confidence to pursue bold initiatives.
If you're considering whether an advisory board could take your business to the next level, this episode offers a clear roadmap. - Innovation Without Proportional Headcount Growth:
One of the biggest challenges for growing businesses is scaling operations without exponentially increasing costs.
Drew discusses how he used technology to improve service delivery and increase efficiency, allowing Horsell to manage more projects with the same or fewer resources.
This approach is particularly relevant for Founders looking to optimize their operations and drive sustainable growth. - Letting Go to Grow: A Founder’s Journey:
Drew candidly shared the emotional and practical challenges of transitioning from working in the business to working on the business.
His journey of trusting others with his "baby" and focusing on the strategic direction of the company is something every Founder can relate to, especially those struggling to let go of control as they scale. - Building a Values-Based Business in a Profit-Driven World:
In an industry often focused on profits over people, Drew discussed the importance of maintaining a values-based approach, where customer outcomes and employee satisfaction take precedence.
This philosophy differentiates Horsell by building a loyal client base and a committed team—key ingredients for long-term success.
Tune in to hear Drew’s inspiring story and discover how you can apply these strategies to scale your own business effectively!
ABOUT OUR GUEST:
Drew Horsell is a seasoned expert with over 30 years of experience in government, defense, and related industries.
Throughout his career, he has excelled in roles such as equipment operator, logistics manager, project manager, technical author, bid manager, and consultant.
As the Director and Principal Consultant of Horsell, a veteran-owned professional services firm, Drew plays a pivotal role in guiding the company.
Under his leadership, Horsell has grown exponentially, earning a reputation for delivering exceptional value to clients by simplifying complex processes and driving innovative solutions.
Drew's hands-on approach and strategic vision have been instrumental in the firm's success, particularly in areas such as project management, government tenders and procurement, and integrated logistics support.
Drew's deep industry knowledge and commitment to delivering exceptional value make him a trusted leader in his field.
About Sean Steele
Sean has led several education businesses through various growth stages, including $0-3M, $1M-6M, $3M-50M and $80M-$120M. He's evaluated over 200 M&A deals and integrated or started seven brands within larger structures since 2012. Sean's experience building the foundations of organisations to enable scale uniquely positions him to host the ScaleHQ podcast.
